Case Study
Office of Small and Medium Enterprises
OPTIMIZATION THROUGH DIGITAL ENGAGEMENT
Need
De-risk decision making, engage business community
Outcome
Path to operational 85%+ ROI, and more
OSME promotes services to help small and medium-sized enterprises do business with the Government of Canada. In the Pacific region, they attended over 30 different events in 2015, leading to contact with over 4,200 people in the business community.The OSME team needed to develop a high-impact program for community outreach that meet business and long-term strategic needs.
The results described the potential for reducing the number of events attended by at least 15, leading to lower event, travel and labour costs that pointed to an ROI of at least 85% and capacity to reallocate resources to strategic outreach initiatives.
Stakeholder Engagement Coordinator
Federal Government of Canada