When done properly, public engagement has the potential to build social capital and create a positive partnership with administration and the community. But good engagement requires proper planning and preparation – and sometimes local government staff do not have the time, knowledge or resources to do this effectively.
In this masterclass series, you’ll learn the key principles for effectively engaging your residents through five free, daily videos.
Join Joan Botkin, former Manager of Communications for the Town of Okotoks, as she walks you through the main steps for planning a meaningful engagement process.
This masterclass is for any local government staff leading public engagement activities.
Have an upcoming engagement on the calendar? Don’t have time for a full class or training program? This masterclass will cover the basics of public engagement planning and point you to resources for further learning.
Our classes are meant to fit into your busy schedule. Sign up for short 5-6 minute videos, sent to your inbox every day for five days, that can be watched whenever you have the time.
Learn how to clarify the issue and why it’s essential to know the larger history and background of the engagement.
5 minute video
Dive into identifying decision-makers and opportunities for internal collaboration. You’ll also learn about taking constraints like budget and timelines into account.
6 minute video
Look at how to identify your demographics and stakeholders, as well as their expectations for input, so that you can tailor the engagement to the group.
5 minute video
Understand how to plan a collaborative engagement that builds trust and social capital with your community.
6 minute video
Learn how to work with your communications staff to clarify messaging and create a plan for reaching a wide, diverse audience.
6 minute video
Grasp the foundations of planning for an authentic public engagement in less than a week. You’ll receive a daily email lesson every day for five days.