Case Study
HORSESHOE BAY TERMINAL
FORGING THE FERRIES, FAST
NEED
BC Ferries wanted to provide their consulting architect with the public’s qualitative and quantitative feedback on the design drivers and visual drivers for the proposed project. The marketing firm leading the consultation wanted to use digital tools that would provide quick, but comprehensive, results that could be segmented demographically.
OUTCOME
BC Ferries and the consulting architects received clear direction for design drivers and visual design preferences. In addition, they were able to gather clear requirements from more than 1,300 comments on how the terminal should function.
Large-scale public consultations can often take months to execute and analyze, especially with multiple stakeholders. This consultation project required just three weeks of public input to provide clear direction to BC Ferries and their consulting architect. The design stage of the consultation was completed in one month, almost entirely online between stakeholders Ethelo, Context, Kasian, and BC Ferries.