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About Ethelo2018-02-25T00:13:27+00:00

Traditional Approaches to Group Decision
Making are Fundamentally Flawed

Overlooked Complexity

Decisions made using the ‘For’ and ‘Against’ approach oversimplify complex problems, creating one-sided results that divide people into winners and losers.

Power and Influence

Traditional decision-making is overly centralized, leading to imbalances of influence that favour people with more political and social power.

Hidden Knowledge

Superficial engagement fails to capture the insight and intelligence of stakeholders, who often have critical information necessary to solve the problem.

Ethelo’s Approach

Ethelo’s unique approach harnesses collective intelligence to find stronger decisions

Dynamic Engagement

Ethelo gives participants a meaningful role in the decision-making process, enabling them to evaluate options, discuss and add ideas, weigh priorities and do trade-offs.

Fairness and Buy-In

Ethelo balances the interests of decision-makers and stakeholders, analyzing all possibilities to objectively identify fair outcomes that everyone can support.

Complexity-taming Algorithms

The Ethelo algorithm is able to break down complex decisions into a series of simpler decisions that can be tackled collectively, harnessing the wisdom of the crowd.

Ethelo is a Mission-based Business Solving Systemic Problems

Founded by Ashoka fellow, John Richardson, Ethelo started as a non-profit organization in 2011 with a vision to improve democratic policy-making using Internet technology.

Discover How Ethelo Can Help Your Organization

Wondering if Ethelo can help address challenges you may be facing?

Reach out to us and our trained consultants will be glad to help you with a free consultation. Let’s make better decisions together.

Feel free to ask anything about Ethelo     
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