Roslyn Fuller, an independent political candidate in Dublin-Fingal, wanted to ensure that her positions aligned with her constituents’ wishes. Fuller used Ethelo to engage local voters on key issues including environment, taxation, health, education, foreign policy, and local priorities. More than 30 different policy options were presented, along with “pro” and “con” arguments. Ethelo analyzed voter sentiments on the key issues and showed – along with significant online discussions – which issues were at the top of people’s minds and the policy positions they were likely to support. In an area comprising 175 square miles and nearly 300 000 residents, comprehensive face-to-face consultation would have been impossible.