Outreach Services

Prices depend on the size of your city and the nature of the kind of engagement you want to do. We do an assessment of your unique community, and depending on the level of statistical accuracy you’re looking to achieve, we’ll propose pricing on minimum, medium and maximum sized engagements.

If you’d like to book a free consultation and obtain a quote, you can book a time with our sales team here. We’ll be looking forward to hearing from you!

Our campaigns are designed to bring you a high number of diverse local participants, while saving you and your team valuable time and money. That said, our services work most effectively when we are well informed regarding the nuances of your unique community. What do people care about most? Who are your key stakeholder groups? Are there special interests or community groups we can draw upon? Are there any particular media sources or influencers that really resound with your residents?

Because you know your community best, we work with you to gather this information. This work can typically be done in a meeting or series of meetings with our team. It should only take an hour or two of your time. After that, you can sit back, relax, and watch as people across your community who you’ve never heard from before share their perspectives!

1. Coordinating efforts with your communications staff to identify local community groups, and assess census data to better understand your unique community make up, views, and objectives. 
2. Create and execute an offline and online marketing campaign specifically micro-targeted towards hard-to-reach community groups, encouraging traditionally under-represented residents to engage. We get as close to a representative sample as possible using these communications strategies. 
3. After everyone has participated, we then strengthen our representative sample by adjusting the weight of votes based on the demographic data provided by participants. Using the community’s most up-to-date census data, we reweight results so that important community subgroups are being represented proportionally. 

Yes. We do not offer Outreach Services as a stand-alone service. They must be purchased in tandem with an Ethelo engagement.

In communities with communications staff, we make sure to work with them, to avoid duplicating efforts – after all, your participant number includes only those who come in above and beyond the folks your communications team is able to recruit. We also work with your communications team to identify which stakeholders you’ve had trouble reaching in your past engagements. Are you missing a huge elderly population? Perhaps you’re not hearing from renters in your community, or maybe you need help reaching out to your local Indigenous community members. We work with your team and consult census data to identify these blind spots, and work forward from there, ensuring everyone in your community has the opportunity to make their voices heard.