Case Study
Vancity Credit Union
Canada’s largest credit union is committed to the flourishing of local communities. Geared for the task, Vancity used Ethelo to identify broadly-supported initiatives to accelerate the cooperative economy in the greater Vancouver area. Starting in 2014, each year over 300 millennials have continued to evaluate ways to promote the growth of co-ops, build business acumen, and foster co-owned working spaces. A mix of ratings, comments, “likes”, and 100s of suggestions have helped Vancity shortlist yearly sets of popular initiatives among Millennials.
Ethelo helps us accelerate the conversation in real-time, but is also helping us to get deep and robust insight that I’m not sure how we would capture otherwise.
Elizabeth Geller
Community Investment Manager
Vancity Credit Union