HORSESHOE BAY TERMINAL
FORGING THE FERRIES, FAST
BC Ferries wanted to provide their consulting architect with the public’s qualitative and quantitative feedback on the design drivers and visual drivers for the proposed project. The marketing firm leading the consultation wanted to use digital tools that would provide quick, but comprehensive, results that could be segmented demographically.
BC Ferries and the consulting architects received clear direction for design drivers and visual design preferences. In addition, they were able to gather clear requirements from more than 1,300 comments on how the terminal should function.