Market Testing

Engage an audience in a structured conversation to optimize messages and design products
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Benefits

Design products with optimal buy-in through an engaging way to incorporate market insights

Turn market knowledge into actionable insight quickly through an integrated decision-making platform

Allow prospect customers to suggest and cross-validate their own additional market ideas

Rapidly identify what groups of customers want by openly cross-validating ideas and comments

Allow marketing specialists to have a social dialogue with prospect customers

Combine ratings and commentary to efficiently cross-validate prototypes

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Demos

Product Design

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Marketing research is often slow and expensive. Enabling customers to decide what’s important, in this illustration, Ethelo finds features for a new software product, staying within a short timeline and fixed budget.

Financial Product Design

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Products are market-ready when both prospective customers and vendors have had an active role in designing them. In this demo, Ethelo enables a financial institution to engage customers to evaluate, discuss, and suggest key financial product features. By integrating multiple insights with resource constraints and objectives, organizations can co-create highly-desired, practical customer offerings.

Message Testing

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In this real demonstration, Ethelo stakeholders provided thorough yet rapid feedback on a number of key Ethelo messages; Brand, Product and Customer Truths, as well as the Ethelo Positioning Statement and Tagline. Proposed ideas were evaluated, and a storm of new ideas generated which significantly impact the direction and quality of the Ethelo messaging.

Customer Stories

Vancity Credit Union

Member-Driven Innovation

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Canada’s largest credit union is committed to the flourishing of local communities. Geared for the task, Vancity used Ethelo to identify broadly-supported initiatives to accelerate the cooperative economy in the greater Vancouver area. Starting in 2014, each year over 300 millennials have continued to evaluate ways to promote the growth of co-ops, build business acumen, and foster co-owned working spaces. A mix of ratings, comments, “likes”, and 100s of suggestions have helped Vancity shortlist yearly sets of popular initiatives among Millennials.

Gen Squeeze

Program Development

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GenSqueeze (an advocacy organization for Millennials) needed to identify a broadly-supported package of benefits for their members, in areas such as housing, food, and affordable education. With several thousand members across Canada, Ethelo’s forum was used to engage more than 370 participants. Despite having a lean staff hour budget to allocate towards the different initiatives, GenSqueeze deployed Ethelo’s constraint-sensitive algorithm to shortlist broadly-supported benefit options and shape their membership program.