Design products with optimal buy-in through an engaging way to incorporate market insights
Turn market knowledge into actionable insight quickly through an integrated decision-making platform
Allow prospect customers to suggest and cross-validate their own additional market ideas
Rapidly identify what groups of customers want by openly cross-validating ideas and comments
Allow marketing specialists to have a social dialogue with prospect customers
Combine ratings and commentary to efficiently cross-validate prototypes
Financial Product Design
Products are market-ready when both prospective customers and vendors have had an active role in designing them. In this demo, Ethelo enables a financial institution to engage customers to evaluate, discuss, and suggest key financial product features. By integrating multiple insights with resource constraints and objectives, organizations can co-create highly-desired, practical customer offerings.
In this real demonstration, Ethelo stakeholders provided thorough yet rapid feedback on a number of key Ethelo messages; Brand, Product and Customer Truths, as well as the Ethelo Positioning Statement and Tagline. Proposed ideas were evaluated, and a storm of new ideas generated which significantly impact the direction and quality of the Ethelo messaging.
Vancity Credit Union
Canada’s largest credit union is committed to the flourishing of local communities. Geared for the task, Vancity used Ethelo to identify broadly-supported initiatives to accelerate the cooperative economy in the greater Vancouver area. Starting in 2014, each year over 300 millennials have continued to evaluate ways to promote the growth of co-ops, build business acumen, and foster co-owned working spaces. A mix of ratings, comments, “likes”, and 100s of suggestions have helped Vancity shortlist yearly sets of popular initiatives among Millennials.
GenSqueeze (an advocacy organization for Millennials) needed to identify a broadly-supported package of benefits for their members, in areas such as housing, food, and affordable education. With several thousand members across Canada, Ethelo’s forum was used to engage more than 370 participants. Despite having a lean staff hour budget to allocate towards the different initiatives, GenSqueeze deployed Ethelo’s constraint-sensitive algorithm to shortlist broadly-supported benefit options and shape their membership program.