Case Study

Generation Squeeze

IDENTIFYING MEMBER PRIORITIES

Short Case Study

Need

Identify an optimal package of member benefits, among 36 potential initiatives

Outcome

An actionable shortlist containing an optimal set of benefits and advocacy initiatives

Following its mandate to advocate for the interests of millennials, GenSqueeze needed to shortlist between 36 initiatives popular among its members. The organization needed a platform that would allow not only to vote on what was important to them, but also to add comments and build on other people’s thoughts. The process needed to be transparent and guarantee that constituents felt truly heard.

Ethelo allowed to us to understand what the priorities were for our constituents, which is useful given the above comment about resource constraints!

Erin Robinson
Business Development
Generation Squeeze